Retail is an ever-changing sector. Since the advent of computer science in 1950, it has continued to develop new technologies, always with the same aim, that of satisfying its consumers. Today, new technologies have become so important that it is now difficult for mass retailers to do without them. After noticing that technologies are fairly easy to enter the mores of consumers, the mass market is constantly trying to evolve in terms of technologies in order to surprise its consumers and outperform its competitors.
Introducing more and more technology into the retail sector represents advantages, as is one of the main benefits of increasing productivity for mass distribution.